The Economic Phenomenon of Tourism in Peru.

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The three pillars are:

Tourism

This is a tourist destination that is chosen consciously, prior knowledge, knowing what to look for. To Peru you are not reached by chance. The tourist who comes to Peru has interests. Your concerns, passions, desires, are the compass that guides our land. So here everyone draws a personal journey, different, allowing you to enter, discover, cultivate, live. She has already been brought here by his interest in history, archeology, gastronomy, music, horses or surfing, Peru proposes to those who wear, discover and be discovered. Transform and change. Its people, its places, its flavors, lead to the discovery that transformation. The Peru experience is as unique as each of whom undertake. And so, besides feeding their initial interest, new interests, desires, passions are aroused. Because whenever our visitors discover one thing many others and feel a desire to return, to go deeper in Peru.

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Exports

Peru products, especially those that can be considered non-traditional exports, are unique, unusual and far from the masses. But above all, they are renowned for their excellent quality.

Investments

The equation that Peru offers its investors is largely satisfactory and combines various attractions. On the one hand, statistics show sustained growth. Furthermore, the opportunities are many and so diverse that the field to invest seems to have no limits. If to this is added the pro-business generated a stable and secure legal framework climate, we can say that Peru is a fertile ground for investment.

Here we say that it is all to be done in reference to the potential development of infrastructure projects (Ports, airports, roads, highways, hotels, telecommunications ...) do the business with our country, as one enters to Peru, discover new opportunities.

How they made the Brand

The team

The project began work in July 2009.

The task looked observation and analysis of the components of the identity of a multicultural country and, therefore, an interdisciplinary team of over 15 members of the company Future Brand took over the development of the proposal.

The work was led by Prom Peru (Commission for the Promotion of Peru Export and Tourism) with the invaluable contribution of Chancery and Inversion for the future (Agency for Promotion of Private Investment), so that government institutions on which they depend were involved in full national brand in the process.

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The discovery

The research involved the interaction of professionals from various fields as well as the participation of a group of national experts in various fields.

Thus, the project drew on the perspectives and ideas of specialists in branding, marketing, tourism, trade, communications, design, production, exports, education, philosophy, archeology and arts, among others.

Each topic is peeling others were allowed to weave a rich and intricate plot began to unravel a very complete picture of Peru.

During the process of development and brand building, the team toured cities in various departments of Peru, archaeological sites, craft districts, museums and various institutions.

RESULTS

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"From 1990 to 2015 tourism has evolved a lot. In the 90 was just beginning to get a significant number of tourists in the past 25 years has grown. In the 90s we were between 450,000 and half a million tourists receptive at the beginning of the year 2000 we were in a million and a half and now had four million"

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New Arrivals

In 2014, more than three and a half million tourists visited Peru. The figures are favorable in the first months of the year. Between January and May 2015 they visited Peru 398.570 million foreign tourists, an increase of 7% compared to the same period last year, according to the Ministry of Foreign Trade and Tourism.

References

http://www.machupicchu.org/peru_tourist_attractions_top_destinations.htm

https://en.wikipedia.org/wiki/Tourism_in_Peru

http://nacional.peru.info/en/content/PeruBrand