BUSINESS PLAN SUPER POTATOE

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BUSINESS POTATOE

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Joaquin

Erik

Paco

Philippine

Charlotte

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- SERVICES

This specialized truck will be open to mealtime from 12h to 14h near colleges and business offices in order to attract young people and employees who grab a quick lunch.

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Each person will have the choice between various quality products. People may choose between different ingredients and in we will prepare there meal in front of them.

OUR MENU:

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- MARKET ANALYSIS SUMMARY

STRENGTHS

WEAKNESSES

∙

Quality food

∙

High investment

∙

Mobility capacity

∙

Strong competence

∙

Fast service

∙

New market

∙

Fresh products

∙

New concept

OPPORTUNITIES

THREATS

∙ Increase of fast food

∙

Competitors

∙ Rotterdam has more than 600.000

∙

Strict hygiene laws

habitants

∙ Obesity problems (4/10 people in

∙ Second tourist destination in

The

the Netherlands)

Netherlands

∙

Hard legislation from the Dutch

∙ A lot of different festival in

The

Food Safety Authority

Netherlands

∙ Rotterdam is a city with a lot of

students

Regarding fast food, traditional pragmatism meets the modern Dutchman's predilection for the exotic. Not for nothing are neither cabbage nor potatoes being pressed, but rather foreign meals like bami, nasi or shoarma. Multicultural is the keyword in the world of Dutch fast food.

A number of factors will help to sustain growth in total constant value sales and transactions. These include competitive prices and frequent discount promotions (especially by major chains), busier lifestyles and growing consumer demands for convenience, and efforts by operators in all fast food channels to improve the quality of their services and offer a wider range of food choices, particularly in terms of healthy alternatives.

The Dutch seem to be always eating, snacking can watch them anytime something way to work, on the street or on the train. So it is normal to have fast food stalls and kiosks in any corner.

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- Market segmentation

To develop a correct segmentation we must be focused in our product to be able understand how many different groups of people could be a potential customer and start to work to achieve our segmentation goal.

Our product isn´t expensive but the quality and the flavour is fantastic, and the biggest value added in our company, despite of the good quality and the nature of our raw materials, mainly is our MOBILITY CAPACITY, looking for our target market wherever and whenever they are, for this reason we can have different targets groups like:

- High-qualified professionals

- Non-qualified professionals

- University students

- Tourists

- Sport fans

- Cultural events

- Target market segment strategy

- High-qualified professionals: We can establish our truck in the financial centre of the city because this group of people haven´t got enough lunchtime.

- Non-qualified professionals: We can stop our truck in industrial areas.

- University students: We can visit the university campus to cover the student demand.

- Tourists: If we establish our truck in the principal touristic areas inside the city, we could cover this segment because we offer quality and good price in a few minutes.

- Sport fans: The weekend´s afternoons are a good moment to establish the truck in sport event like football, handball, basket matches, covering the high punctual demand.

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