Light up your life

...

The logo was made by attractive colors like blue, green and black and the modern style of the letter, the name of the product “T-O Light” that means Turn On the Light.

The slogan is “Light Up Your Life” this means that when your bulb is molten and all is dark you only need to use the T-O Light to change your bulb and light up your life.

To make this product you need to follow the next instructions:

Materials:

- Spray paint

- 2 tubes of P.V.C (1 meter each)

- Recycled Box(base: 7x7,tall:11 upper:10x10)

- Sponge(green, yellow,)

- Connectors of P.V.C

- Balloon

- Silicone bar (3 bars)

- Silicone gun

Procedure:

- Connect the tubes with the connector.

- Make a hole in the bottom of the connector size box

- With the silicone paste another connector in the hole

- Now fill the box with the sponge taking into account the size of the light bulb.

- Then put the balloon to interfere the friction

- Paste little pieces of sponge on the top of the box

- Connect the box with the tubes of P.V.C

- Finally paint the T-O Light.

Market research

To meet the future customers of the T-O Light, it has been made a market research by a survey in webpage with the next questions:

- How much influence does the quality of the product have when choosing it?

- A lot of influence

- Sufficient influence

- Less influence

- How important is it for you to buy products made from recyclable material?

- Very important

- Enough important

- Less important

- Mainly, by what means do you usually make your purchases?

- For internet

- In the store

- By phone

- By magazine

- Others

- How would you rate the creativity of this product on a scale of 1 to 5?

- 1

- 2

- 3

- 4

- 5

- How useful is this product for you?

- Very useful

- Moderately useful

- Useless

- How often would you use this product?

- A lot of frequency

- Moderate frequency

- Infrequency

- How likely are you to change this product for another?

- Very likely

- Sometimes likely

- Unlikely

- How much competition do you think exist in the market?

- A lot of competition

- Sufficient competition

- Little competition

- If the product has a price of $150 MXN, would you believe that the price is high, low or fair?

- High

- Fair

- Low

- In Mexican currency, at what price would you buy it?

- $120

- $130

- $150

Analysis of the survey

- 1st question [pic 3]

In this graphic that the quality of the product always

Conclusion of the survey

The survey was answered for 55 people so it was concluded that most of the people take care about the quality of the products at the moment of buy it, also is important for them that the product is made by recyclable materials, for this the T-O Light count with those characteristics.

Although the product was published by a social media, like Instagram, Facebook, and Twitter the people prefer buy their products in stores with home products.

According to the survey the T-O Light is a creative idea that is very useful for all the people, so they will use it with frequency and without changing the T-O Light for others products because the future costumers thought that it does not exist a lot of similar products.

Finally it was conclude the price, so it will sell in $150 MXN because the people think that it was the fair price and they are willing to pay.

Annex

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