VISIBILIDAD AL MANEJAR

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Luego lanzamos una página web y un juego para smartphone donde los padres junto a sus hijos se encargan de salvar especies a través de la conservación para devolverlas al empaque.

4.

DTWEETS

Or how the fans became the coach.

Contexto:

Todos los hinchas de fútbol son entrenadores. Siempre que ven un partido, alientan al equipo con pasión y lo dirigen llevados por esa pasión, lo cuál a veces genera que el cuerpo técnico se lleve la peor parte recibiendo quejas e insultos a través de todos los medios posibles.

Idea:

Aprovecharemos la salida del entrenador de Alianza Lima, uno de los clubes más grandes de Perú, para programar un partido amistoso donde a través de twitter los hinchas enviarán direcciones al equipo, jugándose así el primer partido donde los hinchas son el entrenador.

Partido amistoso ya no entrenador.

DRUNK ASSISTANCE

No matter the situation, it's bad driving drunk.

context:

Traffic accidents in Lima continue to increase each year and driving under the influence of alcohol is one of the main factors.

challenge:

Raise awareness by showing people that driving drunk can be dangerous and inviting them to use Taxibeat instead.

Idea:

We will cause a car accident in the last place one would expect it to happen: a football stadium. During a game in which a player is injured, the emergency cart assigned to pick him up will be driven by a person in an apparent drunk state, crashing into an advertising LED panel, where the phrase “Don’t drink and drive, better use TAXIBEAT” appears.

3.

THE DAY ANIMALS DISAPPEARED

A simple way to show extinction with cookies.

Context:

There are 100 million species in the world and at least 10,000 go extinct every year, this numbers are much higher than the natural extinction rate value. San Jorge, through its flagship cookies, wants to create awareness in those who can help slow this process, future generations.

Idea:

We’ll start launching by surprise a special edition of San Jorge’s Animal Crackers which, instead of animals will have in it’s content all the tools by which the man is killing animal species.

Then we’ll launch a website and a game for smartphone, where parents with their children play to save species through conservation, and return them to the package.