SEGMENTACIÓN DEL PRODUCTO.

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RTA:

SEGMENTACIÓN DEL PRODUCTO

DEMOGRAPHIC

Men and women between the ages of 13-90 years.

Segment 1: Mens 13-35

Segment 2: Mens 35-90 years

Segment 3: Women 13-35

Segment 4: Women 35-90 years

About 8 million people in this city. 60 % of them are women and 40% are men.

CULTURAL

Men and women made ​​up of people over 14 years regardless of race, color, gender, culture or urban tribe.

GEOGRAPHIC

Initially we will focus on the city where we are planning to introduce our new product ALOE VERA.

PSYCHOGRAPHIC

Segment 1:

They are characterized by the tendency to be jovial, athletes, emotional, casual and forgiving. Important personal and social interests.

Segment 2:

They tend to be jovial, formal, less emotional. Important social and family interests. They want to note and their opinion prevail.

ECONOMIC PARTHER

We will focus on the segment of upper-middle income, these are families or people who earn 500 us or more.

By occupation:

Segment 1: University students

Segment 2: Independent professionals and Dependents.

Segment 3: Pensioners

b. Teniendo en cuenta las variables de segmentación (demográfica, pictográfica, cultural, geográfica, psicológica, y/o socioeconómica) y de acuerdo al texto “La ciudad de Albert Roberts” describa brevemente la segmentación de su producto o servicio del proyecto formativo que viene desarrollando. Tenga en cuenta que, de no encontrar la información pertinente a todas las variables en el texto, lo redactará de acuerdo a su producto o servicio.

RTA:

SEGMENTACIÓN DEL PRODUCTO

DEMOGRAPHIC

Men and women between the ages of 13-90 years.

Segment 1: Mens 13-35

Segment 2: Mens 35-90 years

Segment 3: Women 13-35

Segment 4: Women 35-90 years

About 8 million people in this city. 60 % of them are women and 40% are men.

CULTURAL

Men and women made ​​up of people over 14 years regardless of race, color, gender, culture or urban tribe.

GEOGRAPHIC

Initially we will focus on the city where we are planning to introduce our new product ALOE VERA.

PSYCHOGRAPHIC

Segment 1:

They are characterized by the tendency to be jovial, athletes, emotional, casual and forgiving. Important personal and social interests.

Segment 2:

They tend to be jovial, formal, less emotional. Important social and family interests. They want to note and their opinion prevail.

ECONOMIC PARTHER

We will focus on the segment of upper-middle income, these are families or people who earn 500 us or more.

By occupation:

Segment 1: University students

Segment 2: Independent professionals and Dependents.

Segment 3: Pensioners