Consultoria Ferreoxi

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Laura, Juan Camilo and Juan Rico: They think it should be for those over 25 years old.

Carlos: thinks that it must for people over 20 years old

Decision: No, the target has to be changed, should be targeted at the 25-40 age

4 Should Physique continue to be positioned as a premium fragrance, or should HCC market it as a mass fragrance, with a different pricing structure?

Yes, should HCC market it as a mass fragrance to generate more incomes

5 The container of Physique must be changed. How should the new container look? Plan the new packaging (shape, design, materials).

Juan rico: place a round golden color container.

Camilo: the same volume in the package and opt for another type of packaging

Laura: the packaging must be black, glass and elongated

Carlos: The black container with silver and square

Decision: The black container with silver and square

6 Price: Are the present pricing levels appropriate? Should HCC offer a cheaper version of Physique for emerging markets?

All: Is not appropriate because if the price is more lower the product will have more sales.

7 Distribution: Should HCC continue to sell the fragrance in exclusive outlets in overseas markets, or should it use a wider variety of outlets? If so, what sort of outlets should it choose?

Juan Rico and Laura: Shops specializing in perfumes example Falabella y la Rivera

Juan Camilo: Online

Carlos: Large areas

Dedication: specialized stores and large stores

8 Promotion: Who should be the international ambassador(s) for the brand? What special romotions could HCC organise in the overseas markets?

Juan and Camilo: Sergio Ramos for Europe and America James Rodriguez or Robert Downey Jr.

Laura: Omar Borkan

Carlos: Chris Evans

Decision: The international ambassadors for the brand should be Sergio Ramos for Europe and James Rodriguez for America

9 Physique needs a new slogan. Ideas?

Decision: the same motto is left

10 Manufacture: Is it now time to manufacture the fragrance in low-cost countries? If so, which countries would be suitable?

Not because in low-cost countries there is no provision.

Item 2: Online Power Point presentation:

https://vimeo.com/214612321

Item 3: Action minute:

DATE: 23 APRIL

VENUE: SKYPE

PRESENT: LAURA CASAS, JUN HUÉRFANO, CARLOS GOZALEZ, JUAN RICO

The working group has come together to give ideas and make decisions about choosing the best commercial for our new product launch. As ideas that we took into account are about the countries in which we will be doing promotion, the product name, price and promotion of the product.

Action, LC

By: 23 April

For the election of the 10 countries in which we are going to carry out the launch, we had an account of the countries that are outstanding in this market, among others. Will be launch in France, Germany, the United States, Hungary, Spain, Colombia, Emirates, Mexico, Costa Rica and Brazil. We decided to change the name of the product, now it will be call “SEDUCTION”, our target market will be people 25 years and older. The changes that we will made for the container are those: it will be a black container with silver and square. Football players like James Rodriguez and Sergio Ramos, for greater sale worldwide, will make the promotion. In terms of prices, it will be a suitable price for specialized stores and large stores.

We will continue with the same product motto, we will not do more further changes.

Action: JR

By: 23 April

Next meeting: Is about to be confirmed

Venue: Skype

ACTIVITY 5: Project

Item 1: Research:

Link to the project: https://jcamilohc3.wixsite.com/priscesmartean

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CONCLUSIONS

Knowledge of the different markets and study