Ejemplo de la Análisis interno CEMEX

...

2.2- values

- At CEMEX, we seek excellence in our results and forge lasting relationships based on trust, by living intensely our core values of Collaboration, Integrity and Leadership.

COLLABORATION

Join the effort of others, bringing the best of ourselves, to obtain excellent results.

LEADERSHIP

Visualize the future and guide the effort towards excellence in service and competitiveness.

INTEGRITY

Act always with honesty, responsibility and respect.

2.3- objectives

LONG TERM OBJECTIVES:

- Overall, CEMEX has identified close to US$ 500 million in recurrent annualized cost reductions.

- Some of the cost reduction initiative includes budget cutbacks, capacity closures, and headcount reductions.

- Continue to re-evaluate all of the processes and procedures of the business, on a global basis, with a view towards achieving significant overall cost-reduction and appropriate rightsizing of the business.

2.4- policies

POLICIES

Our sustainability policies focus on key areas of impact and define our guiding principles for integrating ESG concerns into our operations.

2.5- competitive advantage

Its competitive advantage is that of buying or merging other cement companies, which increases the size of the company or the strategic business units, which gives it the advantage of "economies of scale"; however, this Mexican transnational uses pure and particular strategies that go beyond the size of the company: "cost leadership" which normally involves very narrow control systems, minimization of overhead costs, monitoring economies of scale and dedication to the curve of learning that refers to "the efficiency achieved over time by the workers, after many repetitions".

Thus, Cemex is characterized by the implementation of technological elements that allowed controlling the company's operations and improving money rotation times.

3- Internal & External Analysis

3.1- mission & Vision

MISSION

Our mission is to serve the global building needs of our customers and build for our stakeholders by becoming the world’s most efficient and profitable building materials company.

VISION

We at the CEMEX shared service center know about ourselves, that we are a knowledge based value added services provider, delivering our product above industry level benchmark achieving customer and employee engagement.

3.2- Mission & Vision of CEMENTO CRUZ AZUL

MISSION

It is aimed at ensuring the economic and social human welfare of all our members, as well as, as far as possible, the communities where our activities are carried out; maintain our pre-eminent place as a factor in the development of the construction industry, through continuous education, the permanent search for quality in all our products and services, and the development of modern social initiative companies.

VISION

Maintain a pre-eminent place as a factor of development of the construction industry, through continuous education, the permanent search for quality in all our products and services and the development of modern companies of social initiative

3.1.1- Comparison with competitor’s mission and vision (you can use a chart with the company’s M & V and the ones from biggest competitor)

3.2- SWOT analysis

[pic 6][pic 7][pic 8][pic 9]

3.3- PESTEL analysis

CONCEPT

POINTS

POLITICAL

- International conflicts that don’t allow doing business with foreign companies

ECONOMIC

- Not meet the goals established with previous years or periods.

- International monetary exchange.

SOCIAL

- Intercultural conflicts by employees and partners.

TECHNOLOGICAL

- Not have the machinery and equipment suitable for the manufacture (finished product, distribution).

ENVIRONMENTAL

- Creation of products harmful for people and planet.

LEGAL

- Creation of laws that affect interests business.

3.4- Corporate culture

The company CEMEX, it is considered one of the largest cement companies on the planet, with more than employees, and with operations in 50 countries of the word, including the regions of AFRICA, EUROPE and MIDDLE EAST. The company has a centralized management style, based on a vertical hierarchical scheme, so that employees look for results by means of presidential goals.

3.5- Corporate social responsibility

Cemex has worked the last 15 years, with more than 400 Communities, with a wellness and quality life for 6.8 million people.

To Cemex social responsibility is a way to be and a way to work in the company.

Cemex works for help the environment and to make a better life for the communities here they are.

They have stablished as a global goal in 2020 to impact the life of 15 million people.

To achieve it, they have worked in a sustainability model with the UN (United Nations)

In