Marketing relacional en el comercio electrónico Miguel Ruiz Avance 3..

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The main source of revenue land transport according to the Ministry of transport and communications is the cargo interprovincial, which has resulted in an increasing number of companies, hurting even more traffic.

(http://es.slideshare.net/ssmv/mercado-de-transporte-terrestre-peruano, s.f.)

- Determinant of buyer power

The National Chamber of turistm says that 2015 ended with a growth of 7% of passengers and tourists nationwide in air transport. But they say the phenomenon of the child is an important factor that can affect the preference of this transport. But this factor does not affect much as they have forecast a growth in the number of passengers and tourists two digits for the airlines. Thanks to these tourists the figures would increase considerably. The local tourist spends only 400 soles to make their travel and this is driving a new culture travel throughout the national territory.

(http://www.portaldeturismo.pe/index.php/canatur/item/500-turismo-interno-cerrara-el-2015-con-crecimiento-de-9-y-receptivo-se-recupera-con-aumento-de-7, s.f.)

- Determinant of supplier power

Companies such as Avianca, Star Peru and LC Peru have predicted the purchase of aircraft to increase its flights nationwide, the purchase of aircraft in ulitmos years has been handled greatly, since the constant technological improvements makes offers from mantega aircraft and can handle affordable prices for companies seeking to increase their market share. Orders for these companies line the 10 million dollars according to prices of companies with Airbus and Boeing.

In recent years the aeronautical companies seek renewal of their fleets as technology allows not only convenience, but also improvements in capacity, management and other aspects that reduce costs to businesses.

(http://gestion.pe/empresas/avianca-holdings-anuncia-compra-100-aviones-a320neo-airbus-2122621, s.f.)

CONCLUSIONS

- Threat of new entrants LOW

- Rivalry among existing firms HIGH

- Threats of substitute products LOW

- Determinant of buyer power LOW

- Determinant of supplier power LOW

The company should continue investing in the Peruvian market, since it is a constantly growing and this provides greater security for companies who know through studies that the country's main airport is being remodeled, and figures say the rise passenger is great over the years.